FOR IMMEDIATE RELEASE
"JIFFY" Mix and National Day Calendar Announce Inaugural National "JIFFY" Mix Day
Coming October 1, 2025 – To celebrate a nearly century-long legacy of making baking easier and more delicious, Chelsea Milling Company, the makers of "JIFFY" Mix, has officially partnered with National Day Calendar to designate October 1 as National "JIFFY" Mix Day. The annual observance will begin in 2025.
Since its invention in 1930 by Mabel White Holmes, "JIFFY" has been a staple in American kitchens, cherished by home bakers and trusted by food service professionals alike. The company, still family-owned and operated in Chelsea, Michigan, remains dedicated to the values of quality, innovation, and community that have defined the brand for generations.
"We have always believed that Quality and Value define our products and our brand, a belief that we have held for more than 124 years," said Howard S. Holmes II, President and CEO of Chelsea Milling Company. "National "JIFFY" Mix Day is a tribute to that legacy and a celebration of how a simple idea can bring people together through the joy of baking."
The story of "JIFFY" began with Mabel Holmes's desire to simplify baking. She developed the first-ever prepared baking mix that only required milk, inspired by a friend of her son's unappetizing lunch biscuit. Her innovation, named "JIFFY" after a phrase used by a family cook, revolutionized home baking, providing a sense of comfort and stability to families during the Great Depression and World War II.
Today, Chelsea Milling Company produces 1.5 million iconic blue boxes daily. The company's commitment to its people is as strong as its commitment to its products; it has never had a single layoff in its entire history. "JIFFY" continues to be a market share leader with its Corn Muffin Mix and has expanded its reach into the foodservice industry with a full line of products for professional kitchens.
National "JIFFY" Mix Day invites people everywhere to celebrate the brand's heritage by baking something using a "JIFFY" mix and sharing their creations on social media with the hashtag #NationalJIFFYMixDay.
About Chelsea Milling Company
Founded in 1888, Chelsea Milling Company is a fifth-generation, family-owned business in Chelsea, Michigan. The company is the maker of "JIFFY" Mix, a beloved brand known for its prepared baking mixes, including the top-selling Corn Muffin Mix. With a rich history of quality, innovation, and a strong commitment to its employees and community, Chelsea Milling Company continues to be a leader in the baking industry.
About National Day Calendar
Our mission is to spread joy and enthusiasm by celebrating the diverse and unique cultural traditions of the United States. We aim to inspire individuals, families, and communities to come together and enjoy the many fun and festive national days that mark our calendar year.
Through our platform, we strive to create a sense of community and promote the joy of celebration by highlighting and commemorating the many national days that bring us together.
Media Contact:
National Day Calendar
Email: marlo@nationaldaycalendar.com
Phone: 701-204-6674
Address: 712 W Main St., Mandan, ND 58554
No comments:
Post a Comment