Inventors frequently pursue private label sales to build a quick sales base or when the market resists a one-line company. For example, most inventors won't have much luck selling a painting accessory to mass merchants such as Wal-Mart. Rather than accept defeat, inventors often find another company that does sell to mass merchants. They then offer their product to that company to sell under its own name. The mass merchants may then be willing to buy your product.
http://onestopinventionshop.net/blog/2023/02/priva...
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