Creating an Invention Distribution Strategy

How will you distribute your product to retailers? The right solution depends on many factors, but inventors have a bevy of options including: Sell direct to retailers; Sell to small retailers; Sell to major chains; Sell through distributors, which sell a broad range of products to many retailers; Sell through captive distributors, which sell a broad range of products to one chain of retailers; Sell through rack jobbers, wholesalers that lease shelf space at large retailers. The rack jobber buys inventory to furnish products for that space and gets paid by the retailer when the products sell; Sell through your own sales force; Sell through manufacture's sales representatives, which are independent salesmen who typically carry seven to ten products that they sell to the same retailer group; Sell direct yourself to retailers by attending a large number of trade shows. ​ Don Debelak offers affordable patents www.patentsbydondebelak.com ​ ​ ​Creating an Invention Distribution Strategy - One Stop Invention Shop​

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